SEO stands for search engine optimization. It is the process of improving the visibility of a website in order for it to rank higher in organic search results, making it easier for people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo to find you.
There are many components involved when improving the SEO of your site pages. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links, and there are many more to name. There are, however, many other factors that search engines look at, such as site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in the search engine results pages. SEO’s primary purpose is to get your website featured in the organic results section (all results that aren’t ads) of search engines. Organic search results are based on a complex ranking algorithm unlike paid ads. In order for your site to be ranked, it is important that all of the elements below are met.
CONTENT: Search engines like Google crawl your site for text. Your content should be relevant, informative and engaging to let search engines (and consumers) know what your site is about and the products and/or services that it offers. Search engines determine what search terms your site should rank for based on the site text that is provided. This is why content should be well developed and continuously updated.
KEYWORDS: Keywords are the words that users enter into search engines to find your site. Everyday, millions of people use search engines to find anything and everything that they need. There should be a few main keywords to provide focus and also show search engines the purpose of your site. The keywords should be carefully selected and highly relevant to your businesses and its website.
LINKS: It is important to have external links that point to your site. This tells search engines where to find you. Having many external links allows the search engines to index your site faster and also gives your site greater credibility and authority.
STRUCTURE: Your website structure defines how your site pages connect with the others. The goal should be that your users are able to access your pages with the least amount of clicks. This makes your site more visible and allows your users and the search engines to find you with greater ease.
SITEMAPS: What is the purpose of a sitemap? It maps out how each site page is connected to the others through links. When search engines crawl your site, your sitemap increases the chance that all your site pages will be crawled and indexed.