Brand management in today’s modern world means not just keeping an ever-present eye on the social web, but also engaging in meaningful ways with brand advocates and critics. We understand that social media is a necessity and no longer an option, but managing a company’s brand on the web is so much more than setting up shop on social sites like Twitter and Facebook.
These days, there is more than a single audience to worry about. There’s the company website, corporate blog, Twitter account, Facebook Page, YouTube channel, Foursquare presence and so on and so forth. Staying competitive in the social media landscape is not easy and this is a big part of what we do.
We will focus on building or re-building your fundamental digital marketing components, unifying them and creating unique opportunities to engage with fans on your web presence.
The key to success is understanding how visitors respond differently in niche marketing efforts than other broader efforts. So it is not only about smarter targeting and ad placement, but also about brand and demographic alignment.